Navigating the world of rental programs for branded residences and condo-hotels requires an expert.
Threshold Market Research brings over 25 years of expertise in marketing, sales, and rental programs for branded residences and condo-hotel developments.
We partner with real estate developers to provide strategic guidance for new development rental programs, helping buyers make informed decisions with confidence.
At Threshold Market Research, we understand the frustration that developers and sales teams experience from losing sales due to the lack of accurate rental program information.
So, we developed The Rental Library®—a password-protected project-specific digital portal that gives potential buyers instant access to rental program information upon request—helping to support an interested buyer’s information-gathering process.
The Rental Library helps real estate developers and sales teams:
- Provide rental program information in a high-impact structured presentation
- Support an efficient and controlled information delivery process
- Align rental program communications with applicable securities law considerations
- Ensure a cohesive custom-branded interface
- Receive monthly reporting with visitor analytics
If you’d like to learn more about The Rental Library®
90% of branded condo-hotel buyers plan to place their property in a rental program
Second-home real estate buyers want easy-to-understand information about the opportunity to place their residence in a rental arrangement when evaluating a property.
That may sound simple on the surface, but between brand requirements and complianceapplicable securities law considerations, providing access to this information can be complicated.
The Rental Library presents clear and accurate project-specific residence and condo-hotel rental information to potential buyers and sales teams.
The most respected names in resort real estate partner with Threshold.
Our experts, alongside of many of the industry’s renowned legal teams and sales and marketing firms helped create The Rental Library with the intention of offering a platform that meets the standards and regulatory requirements of the world’s most respected branded residences and condo-hotel groups.
The Rental Library is used by resort real estate projects across the world including Waldorf Astoria Residences Texas, The Beach Club Barbuda, The Ritz-Carlton Residences Rivera Maya, The Residences at the St. Regis Resort Cap Cana, and The Ocean Club Four Seasons Private Residences.
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